The 5 steps to a rockin radio campaign with Wazza Bray.
Show #13 of The Go To Retail Show with Wazza Bray
Well, well well, after 4 months of talking about it, Wazza Bray from LMG Digital media have finally caught up and hit the record button!
Tune is a Wazza gives you a cracking 5 step guide to make sure you get the best bang for your buck with any radio campaign for your retail store.
How #taylorswift allows 4-6 weeks for her fans to hear her songs
How Lexus values a customer
The Chicken Shop that stopped traffic
Why dentists often purchase new Mercedes
Measuring success with Chup-a-Chups
Jingles, Sonic Booms and the reticular activating system
Wazza Bray – LinkedIN
LMG Digital Media – Website
ASAP Glass – Website
RETAIL RECRUITMENT 101
With regards to retail recruitment, or recruitment of staff for your stores, I receive a lot of questions about what should I be looking for? What types of behaviours or personality types should I consider when recruiting for my own store? I often ponder as to why someone needs to delve into this, but it is evidently clear that recruitment isn’t something that a lot of people have experience in. Nevertheless, it is not that difficult, especially if you get clear on what you want your brand and your business to stand for. What values do you want it to be pinned around, or what values do you want as fundamental pillars within your business – what are they? Once you get clear on that, if you want your business to be about value, great service, honesty and integrity, then that’s what you go looking for in people.
Burnt out from working in retail? Then….
Tune in as I take a dose in psychology 101 with Greg Thorne, from The University of the Sunshine Coast about avoiding retail burnout.
3 key take aways:
1 – Your business can’t be and will not be optimal if you the leader are not at optimal levels. You have an ethical and in some instances corporate responsibility to manage your own optimal output.
2 – Burnout warning signs, Sleep, Alcohol, Frustration.
3 – Keep your reading up, keep your mind active in non work related ways.
Avoid Retail Burnout
As the leader or owner of your retail store, it’s vital that you are running at absolute optimal levels. If you’re below optimal levels, then your team and your customers are not getting your full efforts without you knowing, and this is costing you money and enjoyment. To run at optimal levels, like anything, there needs to be a ‘rest and restore’ process. Part of maintaining high levels of output is around manage
Be aware of what your body is saying, answer these quick questions to establish where you’re at:
1 – When was your last, good holiday?
2 – How many times a day do you laugh and smile?
3 – Are […]
Retail Sales & Selling 101 with Scott Ford
Wanna know who would win a sales war between Passion versus Skill, then listen in as me old mate Scott Ford and I go head to head on retail sales and selling, 101 style!
In this episode we cover off:
Why retail selling is on the back burner as a focus
Good customer traffic flow can and often does make you a lazy retailer
Looking professional is vitally important if you want to sell anything
much, much more!
Check out Show #002 where Scott and I talk about why it’s important to train your retail team
Scott Ford – LinkedIN
Spin Selling by Neil Rackham – Sales & Selling book
The Go To Retail Show with Visual Merchandising Specialist, Olivia McCraw!
OK, get your comfy pants on and feel the vibes of creativity flowing through the airwaves, cos we’re talking all things VISUAL MERCHANDISING with VM Specialist Olivia McCraw!
Think VM is fluffy and doesn’t matter? Think again! Tune into my register side chat with Visual Merchandising Specialist who also just happens to be, my sister, Olivia McCraw as she gives some compelling reasons why:
1 Message, 1 window is BEST
Sight lines matter and you need to know what they are.
Stale displays turn people off purchasing
VM done well will LIFT Conversions by ‘priming’ your customers to purchase.
PLUS she also unravels some hidden free VM tools for small to medium retails to tap into like:
WSGN – Check out this bad boy for the world of VM.
I also answer a listener question around recruiting the right people for your retail store.
PLUS LINKS TO
The 5 most important elements of visual merchandising
Marketing made easy with Visual Merchandising
How to create high conversions via high visual displays
CHECK THESE BLOGS OUT
Merchandising Matters BLOG
Retail Design BLOG
Olivia McCraw LINKEDIN
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