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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

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Retail Moods & Shopper trends

Does customer behaviour differ depending on which day of the week it is?
The short answer is, YES!
There’s some really obvious factors that back this up.  In addition to this, I would go as far to say that retail moods and shopper trends change depending on what time of the year it is as well.

Looking deeper than the media bash up of economy ups and downs, which is never far from a headline, I honestly believe that shoppers act differently depending on which day they shop.

Take Saturday shopping as an example.  I believe that shoppers who hit the stores on a Saturday have an exact purpose.  There’s a problem that needs fixing which has been clearly marked prior to them arriving at the shopping precinct or store.  Customers have a good idea of what time they can invest in this process, as they have other items on the agenda to get to on the same day.  Saturday shoppers don’t carry a list, but they have a purpose:

Seek out and find a status upgrade (Hair cut & outfit)
Build a home living solution (Hi Fi, Electronics, White Goods or DIY Improvements)
Fill a grudge purchase gap (child needs new shoes or new muffler for […]

By |November 23rd, 2014|0 Comments|

Voice of the Customer

The VOICE OF THE CUSTOMER

By |November 19th, 2014|0 Comments|

The Discounting Devil

 
The Discounting Devil
A colleague of mine Paul Smart from Vino UnPlugged (an awesome podcast BTW) recently hit me up for my thoughts on discounting.  His angle is around how the wine industry has some notorious habitual behaviour of under valuing the industry and phenomenal products.

It’s a really polarising topic.  I certainly have a side I lean towards with regards to fan or not a fan, but from a commercial outcome perspective, I can also see some valid points from either side of the argument.

Jon Bird from Inside Retail wrote about this somewhat last year around discounting still being very much alive and well within the industry.

Rightly or wrongly, discounting is still, very much a ‘go to’ tactic to market and sell with.  The challenge I see is this.  The customer is the one who determines true value of a product or service.  If half price is the true measure of value for a product on a retailers shelf, then why is there a need to display a  ‘save’ or ‘was/now’ marketing pitch?

The reason is this.  Customers fear and avoid pain. They avoid pain a lot more than they buy into pleasure.  A saving that’s linked to a product, even though […]

By |November 10th, 2014|0 Comments|

Retail Integrity, do you really care?

Talk is cheap, don’t tell me you care, SHOW ME!

If it’s not TV commercials belting a message at you with promises that can’t be kept, it’s banners on buses or posts on your facebook feed.  Retailers are still playing some very dangerous games when it comes to unsubstantiated marketing messages and bait advertising.  Now, the ACCC and consumer watchdog has some really stringent governance in place to help keep consumers protected, but it’s not as black and white as it seems or appears.

Take claims like “Lowest prices guaranteed!”  In todays world with ecommerce and online purchasing forging ahead, this is a really big call to make considering there could be a price in Thailand on the exact same product, and with exchange rates varying all the time, how can you ever guarantee that you have the lowest prices?  You simply can’t.  All you can do is say you won’t be beaten.  Again, in which instance, how can you viably back that up?  Not sure, but you simply must if that’s what you’re claiming to guarantee.

Yet time and time again, NPS data and survey results reveal that there’s continual discontent within customers around retailers failing to uphold or deliver on […]

By |November 3rd, 2014|0 Comments|

Stay true to your retail values.

Stay true to your values and direction

I recently had an exchange with a male retail team member who was struggling to hit sales targets on a consistent basis.  His performance had slipped from delivering over $20000 per week in sales to $6000 in the space of 6 weeks.  His direct line manager asked for advice with how to help inspire this team member back to his original performance levels.

I said to his manager “When did you employ this team member?” and he replied “12 months ago”

I then asked “So cast you mind back to 12 months ago and tell me about the look on his face when you knocked on his house door, and asked him if he would like to join your team?”

The manager looked really confused….  He said “Sorry I don’t follow?”

I re asked, “Tell me about the look on his face when you knocked on his house door, and asked him if he would like to join your team?”  The manager said with a puzzled look “I didn’t go to his house….. That’s not what happened….?”

I said “So tell me what happened then, how did you come to the point where you’re working together?”

The manager said, […]

By |October 27th, 2014|0 Comments|