The Go To Retail Show with Visual Merchandising Specialist, Olivia McCraw!
OK, get your comfy pants on and feel the vibes of creativity flowing through the airwaves, cos we’re talking all things VISUAL MERCHANDISING with VM Specialist Olivia McCraw!
Think VM is fluffy and doesn’t matter? Think again! Tune into my register side chat with Visual Merchandising Specialist who also just happens to be, my sister, Olivia McCraw as she gives some compelling reasons why:
1 Message, 1 window is BEST
Sight lines matter and you need to know what they are.
Stale displays turn people off purchasing
VM done well will LIFT Conversions by ‘priming’ your customers to purchase.
PLUS she also unravels some hidden free VM tools for small to medium retails to tap into like:
WSGN - Check out this bad boy for the world of VM.
I also answer a listener question around recruiting the right people for your retail store.
PLUS LINKS TO
The 5 most important elements of visual merchandising
Marketing made easy with Visual Merchandising
How to create high conversions via high visual displays
CHECK THESE BLOGS OUT
Merchandising Matters BLOG
Retail Design BLOG
Olivia McCraw LINKEDIN
[Tweet “Don’t let your VM displays become stale and […]
Retail uniforms…bland or brand?
Retail uniforms for me stand for something more than conforming…..
I see uniforms playing an integral part in bringing a team together. Levelling the playing field.
This is on the back of some really notable increases within the #supermarket chains like #woolworths and #coles dramatically lifting their staff uniform standards in recent months. I’ve got to say, I’M A MASSIVE FAN! I think it does wonders for their companies perception and brand representation.
#Telstra is another iconic Aussie brand that has invested really well in personal branding via in store retail uniforms. Take a look at my shopping experience at a local Telstra store earlier this year.
But on the other hand, retailers like Apple, JB Hi Fi and Cotton On
have uniforms that are completely up the other end of the scale. Apple staff wear a blue tee shirt with any form of pant and shoe. JB Hi Fi is a free for all, and Cotton On has there staff in Cotton On clothing which based on the sheer size of their range, could well be anything?
Is there a right or wrong with […]
Show #9 and I’m ON MY SOAP BOX!!
Tune in as I go on a ROYAL RANT about the lack of sales and service focus in retail, and why not enough retailers are listening to their customers!
PRODUCT ECOSYSTEMS AND WHY HAVE THEM?
Product ecosystems, or knowing where your products need to come in and out of your business, are absolutely imperative to your business profitability and also market perception. What do I mean?
What I mean is, if you have perishable items in your store, e.g., that have a use-by date or a best-before date, you need to manage the inventory cycle so you’re not left with copious amounts of stock past that date, that then makes the stock redundant and is almost certainly a direct loss to your profits. So the question is, just because one item has a use-by date or a best-by date, does that mean that other stock, other units do not have a use-by date? My answer to this is, in the majority, yes, they do have a use-by date, and yes, the product life cycle should be managed accordingly. Unless you’re stocking a cricket ball or a baseball that’s been around forever and it’s the same product time and time again, you’re probably going to be susceptible to the brands that you retail and/or your own brands market perception and the way it needs to be rejuvenated each year on year […]
WHAT TYPE OF RETAIL MODEL ARE YOU USING?
What is volume versus margin?
Which ‘metric’ makes your retail store profitable?
If you are a retailer who is in a high-volume business, you need to understand the economics that live within your business model. You need to understand that you need lots of stock, and you need a lot of customers to buy it! You need a constant ant trail of people coming to your store. That’s what volume businesses are based on. Frequency of visitation is really vital. The margins aren’t great, but the turnover is high. The average transaction value might not be high, but without the volume, the retail model doesn’t stack up. An example of this would be #therejectshop, #spotlight or #bestandless retail method.
This is in contrast against the high margin business. You don’t sell as many transactions, but the ones you do sell are really very profitable, and probably most likely high in average transaction value. Again, this is something you need to identify as a retailer. What type of model do you have?
You can have a high volume, and a high margin business model within one store. It is possible. You don’t necessarily have to have […]