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Show #015 with Victoria Rose
Tune into show number 15 as I have a register side chat with Victoria Rose from Training 2 Live
Listen into Kristian and Victoria discuss the importance of effective communication within the workplace, how to deliver great feedback and how a $4 coffee lost a life long customer!
Training 2 Live – Website
Pre order Victoria’s book, How to make the rest of your Life the BEST of your LIFE!
Victoria Rose – Facebook
Victoria Rose – Twitter
Does customer behaviour differ depending on which day of the week it is?
The short answer is, YES!
There’s some really obvious factors that back this up. In addition to this, I would go as far to say that retail moods and shopper trends change depending on what time of the year it is as well.
Looking deeper than the media bash up of economy ups and downs, which is never far from a headline, I honestly believe that shoppers act differently depending on which day they shop.
Take Saturday shopping as an example. I believe that shoppers who hit the stores on a Saturday have an exact purpose. There’s a problem that needs fixing which has been clearly marked prior to them arriving at the shopping precinct or store. Customers have a good idea of what time they can invest in this process, as they have other items on the agenda to get to on the same day. Saturday shoppers don’t carry a list, but they have a purpose:
Seek out and find a status upgrade (Hair cut & outfit)
Build a home living solution (Hi Fi, Electronics, White Goods or DIY Improvements)
Fill a grudge purchase gap (child needs new shoes or new muffler for […]
The VOICE OF THE CUSTOMER
The Discounting Devil
A colleague of mine Paul Smart from Vino UnPlugged (an awesome podcast BTW) recently hit me up for my thoughts on discounting. His angle is around how the wine industry has some notorious habitual behaviour of under valuing the industry and phenomenal products.
It’s a really polarising topic. I certainly have a side I lean towards with regards to fan or not a fan, but from a commercial outcome perspective, I can also see some valid points from either side of the argument.
Jon Bird from Inside Retail wrote about this somewhat last year around discounting still being very much alive and well within the industry.
Rightly or wrongly, discounting is still, very much a ‘go to’ tactic to market and sell with. The challenge I see is this. The customer is the one who determines true value of a product or service. If half price is the true measure of value for a product on a retailers shelf, then why is there a need to display a ‘save’ or ‘was/now’ marketing pitch?
The reason is this. Customers fear and avoid pain. They avoid pain a lot more than they buy into pleasure. A saving that’s linked to a product, even though […]